MTV makes its debut with the words (spoken by MTV creator John Lack), “Ladies and gentlemen …. rock and roll.”
Videos of songs were donated to the station for free until the value of videos on MTV was recognized by the record industry and they began putting big money into the production of videos. MTV was instrumental in promoting performers such as Michael Jackson, Madonna, Prince and Duran Duran, whose videos played heavily during the 80s.
The station also pushed the edge of cultural boundaries such as the airing of Madonna’s “Like a Prayer”, which was condemned by the Vatican. By the late 80s, MTV was producing its own shows, including the popular “Beavis and Butthead”.